Eye Center, Inc.
Main Office • 2003 Cortez Road West • Bradenton, FL Three convenient locations to serve you! 941.756.2020

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Fall Frame Trunk Show

Fall Frame Trunk Show

Join Eye Center, Inc. for our Fall Frame Trunk Show!

It will take place on Thursday, Nov. 8 from 5 p.m. to 7:30 p.m. at the Cortez location — 2003 Cortez Road, Bradenton.

Snag the newest styles of designer frames for up to 40% off. Brands participating include: Smith, Fendi, Lilly Pulitzer, Vera Wang, Banana Republic, Kate Spade & more. There will also be huge savings on prescription lens packages.

Enjoy appetizers and refreshments while fabulous raffles and giveaways occur every 30 minutes… including FREE eyewear!

Use it or lose it! Spend your 2018 FSA dollars on stylish eyewear before time runs out.

Call us at 941-756-2020 if you have any questions. We can’t wait to see you there!

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Staff Feature: Dr. Paige Laudicina

Staff Feature: Dr. Paige Laudicina

The September staff feature is Dr. Paige Laudicina, an optometrist with Eye Center, Inc. Dr. Paige is originally from Naples, FL. and attended the University of Florida before earning her Doctorate of Optometry from Nova Southeastern University in 2011. She is happily married to Dr. Brad Laudicina, also an optometrist at Eye Center, Inc., and together they have one adorable son, Chase.

Why did you choose to work in this industry?

I always planned on working in healthcare, and I became fascinated with the eyes and vision, in about the eighth grade. My mom brought me with her to her eye exam, and I was hooked.

What is your favorite aspect of your job?

My patients. I enjoy speaking with my patients, interpreting how they feel about their vision and their eyes, and coming up with a well thought out and well communicated game plan.

Describe yourself using only film titles.

See No Evil, Hear No Evil. (I don’t see very well and my husband doesn’t hear well…. :). We’re quite the pair.)

PHOTO BY MIKE CRANE, COURTESY OF TOURISM WHISTLER

Describe the most incredible view you’ve ever seen.

Probably snow skiing in Whistler, BC. Being in a valley surrounded by mountains and everything covered in fresh powder. Felt like I had the mountains to myself.

What is your signature comfort food?

Pepperoni Pizza

What would your pet say about you if we asked for a reference?

Raja (my dog) is a bit annoyed at how much time I spend with my two year old son, Chase. Other than that, she’d say I’m pretty good to her.

Do you have a favorite board or card game?

Gin Rummy! My husband and I have a pretty fierce competition going.

What’s “your” karaoke song?

I’ve only done Karaoke once: Madonna “Like a Prayer.” Apparently the song is over five minutes long. I regretted that.

Visit Dr. Paige at the Cortez office on Tuesdays and Thursdays or at the Manatee office on Fridays and Saturdays. Give us a call to schedule your next comprehensive dilated eye exam at 941-756-2020.

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Live Well. Age Well. See Well.

Live Well. Age Well. See Well.

Vision loss in not a normal part of aging. Repeat, vision loss is not a normal part of aging.

However, older adults are at a higher risk for certain eye conditions and diseases, including age-related macular degeneration, glaucoma, diabetic retinopathy, cataracts and dry eye.

As the medical field continues to advance, an increasing number of people are living longer and making a conscious effort to improve their health. People are following healthy diets, exercising regularly, controlling blood pressure and cholesterol levels, and the smoking trend is decreasing. Routine comprehensive dilated eye exams should be included in this list of health trends.

More than 40 million Americans are currently 65 or older, and this number is expected to grow to more than 88 million by 2050. By that same year, the number of Americans with age-related eye diseases is projected to double, and the number of people living with low vision is expected to triple. Early detection and treatment are key to saving sight.

It’s time to take control of your vision.

See your eye care professional.

Even if you enjoy good or great vision now, the best thing you can do is visit your eye care professional once a year to maintain your eye health. As you get older, you are at a higher risk of developing age-related eye diseases and conditions. These diseases often have no warning signs or symptoms in their early stages. Generally, the only way to detect them before they progress and cause vision loss is through a comprehensive dilated eye exam. Fortunately, if your eye care professional catches and treats these conditions early, he or she can protect your eyesight.

Get a comprehensive dilated eye exam.

A comprehensive dilated eye exam is important to maintain and protect healthy vision. During this exam, drops are placed in the eyes to dilate or widen the pupils. The eye care professional uses a special magnifying lens to examine the retina for signs of damage and other eye problems.

Having a dilated eye exam every year or as recommended by your eye care professional can help detect age-related eye diseases in their early stages. So even if you are not experiencing vision problems, one of the best things you can do for your sight is get an annual eye exam.

Live a healthy lifestyle.

In addition to seeing your eye care professional routinely, you can take the following steps to protect your eyes:

  • Exercise
  • Stop smoking
  • Maintain healthy blood pressure
  • Incorporate rich in leafy green vegetables and fish into your diet
  • Wear sunglasses and a brimmed hat anytime you are outside in the sun
  • Wear protective eyewear when working around the house or playing sports

If you are 50 or older, make it a priority to visit your Eye Center, Inc. doctor annually. Remember, vision loss is not a normal part of aging. Your eye health is your responsibility, and only you have the control to schedule your routine comprehensive dilated eye exam. Call 941-756-2020 today.

 

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Staff Feature: Erin Ellis

Staff Feature: Erin Ellis

At Eye Center, Inc. we want you to feel welcome and comfortable when you visit us for your eye care. Getting to know our staff on a more personal level will add an element of friendliness when you visit one of our offices and see a familiar face. We’ve decided to periodically feature members of our staff, beginning with Erin Ellis, an insurance manager with Eye Center, Inc.

What is your favorite aspect of your job?

EE: What I love most about my job is the sense of family around our workplace. Our company truly values people on a personal level.

Describe yourself using only film titles.

EE: 9-5 or It’s a Wonderful Life

Tell us about your approach to customer service.

EE: Customer service means going above and beyond to keep patients happy, whether that means answering any questions they may have or resolving issues with a positive attitude.

What is your signature comfort food?

EE: My Mom’s pot roast.

Is there something that excites you so much it keeps you awake the night before?

EE: A trip to Disney!

What would your pet say about you if we asked for a reference?

EE: ”She’s the only one that remembers to feed me.”

What’s the best piece of advice you’ve ever received?

EE: My Grandmother told me not to sweat the small stuff like a messy house when the kids are little… because they grow up so fast. I remind myself of this almost everyday.

If you were a crayon, what color would you be and why?

EE: Pink, because it’s girly.

What’s the last song you listened to?

EE: Coldplay – “In My Place”

If you could be on any TV game show, which would you choose?

EE: Big Brother

What’s “your” karaoke song?

EE: Beastie Boys – “Intergalactic”

Photo courtesy of exploregeorgia.org

Describe the most incredible view you’ve ever seen.

EE: The view from the top of Brasstown Bald Mountain.  

What’s your pizza order?

EE: White pizza with broccoli and garlic

If you had just a toaster oven-sized box for all of your stuff, what would you put in it?

EE: Baby pictures of my boys.

Give us a call at 941-756-2020 to schedule your comprehensive eye exam today. You might just see Erin during your next visit, and if you’re a Disney lover or Coldplay fan you’ll have plenty to chat about!

 

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August is Children's Eye Health Month

August is Children's Eye Health Month

Cooing, crawling and walking are signs that your baby is growing at a healthy pace. Your baby’s vision has stages of development too, but the signs marking progress with your baby’s eyesight are not as evident.

Those little eyes will be the windows she uses to learn almost everything about her new world. It’s up to you to help guarantee she sees her new world clearly and accurately.

Even if no eye or vision problems are apparent, the American Optometric Association recommends scheduling your baby’s first eye assessment at 6 months of age.

At Eye Center, Inc. we are proud to announce that our very own Dr. Madison Easterling is a participating InfantSEE provider. Developed by the AOA and Johnson & Johnson Vision, InfantSEE is a public health program designed to ensure eye and vision care becomes an essential part of infant wellness.

Under this program, Dr. Easterling provides a comprehensive infant eye assessment between 6 and 12 months of age as a no-cost public service.

Dr. Easterling will test for the following:

  • excessive or unequal amounts of nearsightedness, farsightedness, or astigmatism
  • eye movement ability
  • eye health problems

These problems are not common, but it is important to identify children who have them at this young age. Vision development and eye health problems are easier to correct if treatment begins early.

Many eye conditions have no symptoms that can be identified by a parent or in a well baby check-up. Early detection is the best way to make sure your child has healthy eyes and appropriate development of vision.

Why should I take my baby to an InfantSEE provider?

Many eye problems emerge from conditions that can be identified by an eye doctor in the infant’s first year of life. One in every 10 children is at risk from undiagnosed eye and vision problems. Moreover, many children at risk for eye and vision problems are not being identified at an early age, when many of those problems might be prevented or more easily corrected.

Approximately 3.9 million children were born in 2013, according to the U.S. Department of Health and Human Services. In approximately 4 percent, strabismus will develop, and amblyopia will develop in 3 percent. This equates to as many as 200,000 infants born each year who are at risk for serious eye and vision problems.

Early intervention is critical to successful and cost-effective treatment. Despite the nation’s present system of preschool vision screening, the importance of periodic professional eye and vision assessments is widely overlooked.

What is the optometrist looking for during an assessment?

Some eye conditions are strongly linked to family history, so the first step for the optometrist is to compile a history on the child.

Assessment of visual acuity for infants and toddlers may include tests to assess that the infant can fix his eyes on an object and follow the object, or at which objects the baby prefers to look, and at what distances.

The doctor may use lenses and light to assess the refractive status, or how the eye responds to particular targets.

Using her hands, a light, or a toy, the optometrist catches the baby’s attention and observes how the baby’s eye movement follows the object.

By covering one eye at a time, the optometrist gathers information about the eye muscles, eye alignment and binocular potential.

The optometrist will examine the eye’s structure as well as eyelids, tear ducts, and other parts of the eye for overall eye health.

Call Eye Center, Inc. today at 941-756-2020 to schedule your InfantSEE appointment with Dr. Easterling.

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How to Choose the Perfect Sunglasses

How to Choose the Perfect Sunglasses

Summer is a time to break out the sunglasses and protect your eyes from UV rays. It is also a time to shine a little light on your favorite fashion trends. It can be difficult to choose which frame shapes are best for your face, so here is our guide to choosing the right sunglasses.

Oval Face

An oval face is characterized by balanced features and a chin a little narrower chin than the forehead. It is a beautiful blank canvas for selecting frames — you can wear almost any style confidently. Embrace the opportunity to play with a variety of textures, colors and angles that’ll spotlight your best features. Wide frames, bold looks and full coverage are great for you. Choose frames that are equal to or larger than the widest part of your face. Have fun with textures and shapes to suit your personal style, and choose sunglasses that cover your eyebrows and cheekbones.

Round Face

A round face is defined by a soft, circular shape where the width and length are nearly equal. Round faces have youthful features that pair well with contrasting geometric eyewear. Shop for striking rectangular shapes, and choose thinner frames that add length to your rounded face. Angular lines will sharpen soft features and balance your overall shape. The ideal eyewear should lack curved features while emphasizing sharp angular lines that will help elongate your face and make it look thinner and sharper. Frames with a contrasting bridge color or material will also help widen your eyes.

Heart Face

A heart-shaped face has a broader forehead and narrower jawline and chin. Heart-shaped faces feature high cheekbones (lucky you) and a well-defined narrow chin. Go for a playful look with frames that are wider than your forehead, and choose thinner temples to enhance the symmetry of your face. Choose frames slightly wider than your forehead, and keep in mind that bottom-heavy frames will balance out a pointed chin.

Square Face

A square face typically features strong, well-defined angles in the forehead, cheeks and jawline. They are generally the same length and width across the face. These angles are complemented and softened by round and oval shaped frames. Work those angles with thin, curved frames, and don’t be afraid to experiment with cat-eye and semi-rimless styles. Seek rounder, thinner frames to soften angular features. Play with semi-rimless frames to balance your jawline. Choose a frame wider than your cheekbones.

At Eye Center, Inc., we have 3,000+ frames in stock and can always order your dream shades from a designer we carry. Come in to our Cortez, Manatee or Parrish offices to try on sunglasses and choose the right ones for your face!

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Protect Your Eyes From UV Exposure This Summer

Protect Your Eyes From UV Exposure This Summer

With summer in full swing, the beach is calling, boating season is upon us, and the threat from the sun’s damaging ultraviolet rays has reached a peak. The sun supports life on our planet, but its life-giving rays also pose dangers.

Excess sun exposure can put you at risk for short- and long-term eye problems. This is true for people of all ages, year-round. Fortunately, prevention is simple. Wear sunglasses that block ultraviolet radiation. But how do you know if your sunglasses are qualified for the task?

When shopping for sunglasses, always look for a tag or label that says 100% protection against both UVA and UVB or 100% protection against UV 400. UV protection is the essential piece you need to look for in a pair of sunglasses. Darkness, color and price tag do not indicate the strength of UV protection. Even inexpensive sunglasses can offer adequate protection.

If you no longer have the tag for your favorite pair of shades, take them to an optical shop like our Cortez location. Any shop that has a UV light meter can test your sunglasses.

There is no doubt about the negative impact of the sun’s rays on your eyes. UV rays can burn the cornea and cause temporary blindness in a matter of hours. Like a “sunburn of the eye,” photokeratitis can be painful. Symptoms include red eyes, a gritty feeling in the eyes, extreme sensitivity to light and excessive tearing. These symptoms are usually temporary and rarely cause permanent damage to the eyes.

Long-term sun exposure is linked to more serious eye disease, such as cataracts and eye cancer. A lifetime of exposure also likely increases progression of age-related macular degeneration, a condition that can cause blindness.

To provide adequate protection for your eyes, sunglasses should:

  • block out 99% to 100% of both UV-A and UV-B radiation
  • screen out 75% to 90% of visible light

If you spend a lot of time outdoors in bright sunlight, consider wearing wraparound frames for additional protection. Wearing a hat with a broad brim has also been shown to significantly cut exposure to harmful rays.

Don’t forget protection for children and teenagers. They typically spend more time in the sun than adults. This is the time of year to get outside and enjoy Florida! Just keep the future bright and protect your sight. At Eye Center, Inc. we offer a wide selection of prescription and non-prescription sunglasses that meet these qualifications. Come in a grab a pair today!

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Red, white, blue... and eye injuries, too!

Red, white, blue... and eye injuries, too!

Red, white, blue… and eye injuries, too! Your eye health care team at Eye Center, Inc. would like to remind you that the safest way to enjoy Fourth of July fireworks is by sitting back and letting the professionals put on a great show.

Fireworks contribute to thousands of injuries treated in U.S. hospital emergency rooms each year, according to the U.S. Consumer Product Safety Commission. Naturally, more fireworks occur during the time surrounding the Fourth of July.

In 2016, an estimated 7,600 fireworks-related injuries were treated in U.S. hospital emergency departments surrounding the 4th of July period. Males accounted for 61% of fireworks injuries and 31% of fireworks injuries were to children under age 15. The head, face and ears were injured in 20% of these cases.

Fireworks have gone hand-in-hand with celebrating 4th of July since before the Declaration of Independence was even signed. John Adams envisioned fireworks as a part of the festivities. In a letter to Abigail Adams on July 3, 1776, he wrote that the occasion should be commemorated “with Pomp and Parade, with Shews, Games, Sports, Guns, Bells, Bonfires and Illuminations from one End of this Continent to the other from this Time forward forever more.”

We agree that fireworks should remain a staple of the celebration forever more, but there are precautions you can take to prevent injuries. The best defense against kids (and grown-up kids, too) suffering severe eye injuries and burns is to not let children play with any fireworks, even if his/her friends are setting them off. Sparklers burn at 1800º Fahrenheit, and bottle rockets can stray off course or throw shrapnel when they explode. Aside from leaving it to the professionals, the best defense against a Fourth of July eye injury is to wear protective eyewear.

If an accident does occur, minimize the damage to the eye. In the event of an eye emergency:

  • Do not rub the eye. 
  • Do not apply pressure to the eye itself. 
  • Do head to the emergency room.

Be safe and aware of the risks this Fourth of July. We want you to have fun, and avoiding an eye injury is the best way to keep spirits high and enjoy your celebration!

 

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