Eye Center, Inc.
Main Office • 2003 Cortez Road West • Bradenton, FL Three convenient locations to serve you! 941.756.2020


Dry, itching eyes bothering you?

Dry, itching eyes bothering you?


Did you know seasonal and environmental factors can have an affect on our eyes? While this time of year is absolutely beautiful in Florida, the nice cooler, breezy air could be having a negative impact on your vision. Dry eye disease is estimated to affect millions of people in the United States, and symptoms and signs can be far and wide for each individual. Symptoms for dry eye can include periods of dryness irritation, redness, burning, watery eyes, blurred vision, and stinging.

According to the National Eye Institute, “Dry eye occurs when the eye does not produce tears properly, or when they evaporate too quickly. Dry eye can make it difficult to do some activities, such as using a computer or reading for an extended period of time, and it can decrease tolerance for dry environments, such as the air inside an airplane.”

With the ability to hinder everyday activities, dry eye can be a real nuisance, especially for those who opt for contact lenses.  


So what exactly causes dry eye? It can stem from an array of factors like age and gender, medical conditions, and environment to name a few. Here is a list of risk factors, according to the National Eye Institute.

  • Medications including antihistamines, decongestants, antidepressants, birth control pills, hormone replacement therapy to relieve symptoms of menopause, and medications for anxiety, Parkinson’s disease, and high blood pressure have been associated with dry eye.
  • Advancing age is a risk factor for declines in tear production. Dry eye is more common in people age 50 years or older.
  • Rosacea (an inflammatory skin disease) and blepharitis (an inflammatory eyelid disease) can disrupt the function of the Meibomian glands.
  • Autoimmune disorders such as Sjögren’s syndrome, lupus, scleroderma, and rheumatoid arthritis and other disorders such as diabetes, thyroid disorders, and Vitamin A deficiency are associated with dry eye.
  • Women are more likely to develop dry eye. Hormonal changes during pregnancy and after menopause have been linked with dry eye. Women also have an increased risk for autoimmune disorders.
  • Windy, smoky, or dry environments increase tear evaporation.
  • Seasonal allergies can contribute to dry eye.
  • Prolonged periods of screen time encourage insufficient blinking.
  • Laser eye surgery may cause temporary dry eye symptoms.


It’s always best to consult with your optometrist if your eyes have been bothering you. While there are many options available, they can only provide temporary relief. Our first recommendation will usually be daily application of artificial tear drops, at least 2-4 times per day.

If you find yourself using artificial tears more frequently, it may be time to give us a call. We can help guide you towards a solution and relief, including some minor procedures, over-the-counter options, or, if needed, prescription strength drops.

Call us today at (941) 756-2020 to schedule an appointment with any of our six optometrists at the Eye Center, Inc. We offer three convenient optometry offices and optical centers in the Manatee County area.


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Eye Center, Inc. Doctors Out & About at Spring Community Events

We Care Manatee

Drs. Brad and Paige Laudicina were out supporting We Care Manatee for their annual fundraiser “Casino Night: Rollin’ on the River 2018”. This event was elegant and exciting, with a unique setting right on the Manatee River at the Riverhouse Reef and Grill.

The moonlight hit the water just right for an exceptional time filled with delicious food and drink, music, and more. Guests bid on silent and live auction items and enjoyed a special live performance.

Our very own, Dr. Brad Laudicina, is both a Director and provider for We Care Manatee. We Care Manatee is a 501c3 charitable nonprofit organization that delivers quality medical care and referral services at no cost to low-income, uninsured adult residents in Manatee County, Florida. We Care Manatee is made possible by the compassion and dedication of volunteer physicians, volunteers, and generosity of corporate and individual donors.

You can learn more about We Care Manatee here. We’re already excited for next year’s fundraiser!

Drs. Brad and Paige Laudicina at We Care Manatee’s annual fundraiser.


PACE Center for Girls

Dr. Michael Mackie, along with his daughters, attended the 9th Annual Snowflake Ball benefiting PACE Center for Girls Manatee. The event, held at the beautiful Laurel Oak Country Club, was a fun-filled evening. There was a ton of activities like dancing, crafts, auctions, and special guests! They even had horse-drawn carriage rides for the guests!

PACE’s mission is to provide girls and young women an opportunity for a better future through education, counseling, training and advocacy. PACE values all girls and young women, believing each one deserves an opportunity to find her voice, achieve her potential and celebrate a life defined by responsibility, dignity, serenity and grace.

PACE Center for Girls has centers throughout Florida. Find out more on how they help our community here.

Dr. Michael Mackie and his girls dressed to impress for the PACE Center for Girls Snowflake Ball.


Manatee Chamber of Commerce 51st Annual Dinner

Drs. Madison Easterling, Brad Laudicina and Paige Laudicina attended the Manatee Chamber of Commerce‘s 51st Annual Dinner. The evening was spent celebrating the leadership of local business in the community. This signature Chamber event was able to bring local business leaders together and recognize member volunteers who have brought instrumental success to the community.


Pictured above is Drs. Madison Easterling, Brad Laudicina and Paige Laudicina at the Manatee Chamber of Commerce’s 51st Annual Dinner.

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Beertopia | February 24, 2018

Beertopia | February 24, 2018

Beertopia, the Vision Foundation’s annual fundraiser, is coming up on February 24, 2018! This entertaining night will be filled with craft beer from around the world, delicious cuisine, an impressive selection of silent auction and raffle items, and a live performance by Kettle of Fish.


Beertopia is presented by Blue Point Brewing and hosted by Gold Coast Eagle Distributing in their spacious loading dock… a very unique venue to which we’re lucky to have access!  Based out of New York, Blue Point Brewing has been brewing high-quality, award-winning beers for nearly 20 years. Vendors for this event will include some of the finest local cuisine, like Cedar Reef Fish Camp, Swordfish Grill, Anna Maria Oyster Bar, Chicken Kitchen, Birdrock Taco Shack, Dickey’s Barbecue Pit, enRich Bistro, Cafe Baci, 3 Keys Brewing, and more!  


There will be an assortment of beer that will impress any beer enthusiast or beer drinking novice. Don’t worry – if you’re not a beer drinker, there will also be plenty of drink options to choose from!


The Vision Foundation is a nonprofit organization created by the Eye Center, Inc. The doctors at the Eye Center are not only committed to giving their patients excellent care, but they are also passionate about helping others, especially children, who may not be able to afford the eye care they need. That’s why the Vision Foundation is committed to providing eye care and glasses to underprivileged children in Manatee County, FL.


Here’s a wonderful story that illustrates the Vision Foundation’s impact on our local community. Recently a teenager presented to us with cataracts, who was in need of a crucial but costly cataract surgery without even realizing it.  The cost of this surgery would have been a significant financial burden for the family, but the Vision Foundation was able to secure funding for the surgery and other related medical expenses, and our own Dr. Brad Laudicina is offering ongoing care and follow-up examinations for the patient at no cost. It’s an honor to give the gift of eye health however we can to our community.  You can also read more about the Vision Foundation in our blog archives.


This event will also benefit the Hernando de Soto Historical Society. This organization, of which Dr. Michael Mackie is a longtime member, fosters and facilitates an appreciation of Manatee County’s Spanish – American heritage and cultural alliances through community collaborations, charitable giving, and special events like the Seafood Festival and Grand Parade, since 1939.


Should be a great time! We hope to see you all there.  Purchase tickets online… coming soon!

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January is Glaucoma Awareness Month

January is Glaucoma Awareness Month

January is Glaucoma Awareness Month, and what better way to ring in those New Year, New You resolutions than a pre-screening for glaucoma? Dr. Paige Laudicina calls it a symptomless disease,” an invisible threat that can go unnoticed or untreated for significant periods of time. Learn why visiting Eye Center, Inc. for a comprehensive eye exam can be so important to the long-term health of your eyesight.


The “Sneak Thief of Sight”

According to The National Eye Institute, glaucoma is a group of eye diseases that can damage the eye’s optic nerve and result in vision loss and blindness. Known as a symptomless disease, glaucoma can go unnoticed for years without symptoms or pain and have serious consequences if left untreated. With early treatment, however, you can often protect your eyes against serious vision loss.


Without symptoms or pain, many Americans aren’t even aware they have glaucoma. From a recent survey from American Optometry Association, The Optometry Times states,

  • 90% of respondents think glaucoma is preventable. Only 10% know it’s not, but that it’s treatable.
  • 86% don’t know what part of vision glaucoma affects.
  • 72% think glaucoma has early warning signs.


Know if You’re At Risk

Certain factors may make you more at risk for glaucoma. According to The American Optometric Association, the following factors can increase your risk:

  • Age. People over age 60. African Americans, however, are at increased risk after age 40. The risk of developing glaucoma increases slightly with each year of age.
  • Race. African Americans are significantly more likely to get glaucoma than Caucasians, and they are much more likely to suffer permanent vision loss. People of Asian descent and Native Alaskans are at higher risk of angle-closure glaucoma. People of Japanese descent are more likely to develop low-tension glaucoma.
  • Family history of glaucoma. Having a family history of glaucoma increases the risk of developing glaucoma.
  • Medical conditions. Some studies indicate that diabetes, high blood pressure and heart disease may increase the risk of developing glaucoma.
  • Physical injuries to the eye. Severe trauma, such as being hit in the eye, can result in immediate increased eye pressure. Internal damage from such a trauma can also cause future increases in pressure. Injury can also dislocate the lens, closing the drainage angle and increasing pressure.
  • Other eye-related risk factors. Certain features of eye anatomy, namely thinner corneas and optic nerve sensitivity, indicate an increased risk for developing glaucoma. Conditions such as retinal detachment, eye tumors and eye inflammations may also trigger glaucoma. Some studies suggest that high amounts of nearsightedness may also be a risk.
  • Corticosteroid use. Using corticosteroids (including cortisone, hydrocortisone and prednisone) for prolonged periods of time appears to put some people at risk of getting secondary glaucoma.


How to Protect Yourself

Annual Comprehensive Eye Exams are key to catching this disease early on and maintaining prevention.  While health screenings are helpful, you ultimately need an optometrist to look at the optic nerve using dilation or OptoMaps. This will allow an optometrist to examine the pressure and nerves thoroughly and identify if potential signs of glaucoma are present. Our team of doctors at The Eye Center, Inc. are capable and equipped to diagnose and treat glaucoma, along with other ocular diseases.


If you fall under a category that may be at higher risk for glaucoma, you should schedule your Comprehensive Eye exam annually for early detection and prevention.  It’s important that you call us today at (941) 756-2020 to schedule an appointment with any of our six optometrists at the Eye Center, Inc. We offer three convenient optometry offices and optical centers in the Manatee County area.

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Eyewear Trunk Show | January 13, 2018

Eyewear Trunk Show | January 13, 2018

A new year means a new pair of frames!

The Eyewear Trunk Show is coming up! This event will take place on Saturday, January 13, 2018 from 12-2pm at our Cortez location. 

Shopping is definitely on people’s minds during the holidays and new year. Whether it is for gift giving or treating yourself, it is hard to pass up all the great deals that pop up during this time of year… and this is one you definitely won’t want to miss!  This is your opportunity to save BIG and find the frame that fits your unique style best. With our wide selection of over 3,000 frames, we want you to have the chance to find your perfect look. Select designer frames will be up to 30% off on the first pair, and 50% off on your second pair! 

At our Eyewear Trunk Show, you’ll be able to sample colored contacts and try on frames from designers like Fendi, Vera Wang, Smith, Lilly Pulitzer, Banana Republic, and more. Not sure what to give someone? The gift of pristine vision and style are undeniably great… and you can never go wrong with a quality pair of sunglasses while living in Florida.

Not only will you save big on the latest designer looks, you can:

  • Meet new optometrist Dr. Madison Easterling;
  • Enjoy light bites & refreshments;
  • And celebrate 2018 with a champagne toast!

We hope to see you there!






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December 2017



Hello from the Eye Center, Inc.! 

Spend your remaining Flexible Spending Account dollars with us before the end of 2017.

Most employer health insurance plans include what’s called a Flexible Spending Account, and many of these accounts expire at the end of each year. At that time, you’re forced to forfeit most of the unused benefits that you’ve already earned.

This account allows you to set aside up to $2600 (in 2017) of pre-tax money that you can spend on healthcare-related expenses.  Especially if you’ve already met your deductible, December is a great time to take advantage of your earned insurance benefits before you lose them forever… and before you have a new deductible to meet in the new year.

Many vision insurance plans include annual comprehensive eye examinations and allow you to also apply at least some funds towards eyewear or contact lenses.  You also may qualify for a 15-30+ per cent discount on certain services and products (percentage depends on your tax bracket).

On the short list of what will qualify for reimbursement under Flexible Spending Accounts is your eye exam and eyewear of course, but usually also eye drops, prescription sunglasses and computer eyeglasses.

Read more on our blog >


Save The Dates

Upcoming Events & Promotions at Eye Center, Inc.  

This Holiday Season

Give the gift of eyewear when you shop our wide variety of prescription eyeglasses, sunglasses, and more!  Visit any of our three locations to check out our selection.

Saturday, Jan 13 – Eyewear Trunk Show

Save big on the latest designer fashions!  Sample colored contacts, meet new optometrist Dr. Madison Easterling, enjoy light bites, and celebrate 2018 with a champagne toast.

Saturday, Feb 24 – Beertopia

Mark your calendar today for the best FUNdraiser of the year!  With great live music, craft beer from around the world, some of the finest local cuisine, Beertopia is a fabulous way to spend an evening supporting Eye Center, Inc’s Vision Foundation.


From all of us at Eye Center, Inc., we wish you a very happy and healthy holiday season.  We look forward to seeing you in 2018!


– The Eye Center, Inc.

Drs. Mike Mackie, Sarah Mackie, Paige Gillenwaters-Laudicina, Brad Laudicina, Doug Black & Madison Easterling



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Founder's granddaughter joins Eye Center, Inc.

Founder's granddaughter joins Eye Center, Inc.

Dr. Madison Easterling is a Manatee County native whose grandfather founded Eye Center, Inc. in 1966. 

Eye Center, Inc., proudly announces that the granddaughter of practice founder Dr. John Marcin, Dr. Madison Easterling, has joined the practice as a full-scope optometrist with particular interest in pediatric eye care.

After graduating from Palmetto High School, Dr. Easterling attended University of Florida and University of South Florida, before continuing her higher education with Pennsylvania College of Optometry at Salus University where she earned her Doctorate of Optometry.  While in Optometry School, she served on a medical mission trip to Haiti to deliver eye care to those in need. During her rotations, she traveled all over the country learning different specialties of Optometry and earning Honors in her Ocular Disease, Pediatric, Primary Care, and Contact Lens externships.

Dr. Easterling practices full-scope optometry, including but not limited to: primary eye care, emergency eye care, the fitting of contact lenses (traditional and custom lenses), pediatrics (including infants), geriatrics, and the treatment and management of ocular diseases such as glaucoma, macular degeneration, dry eyes, and diabetic eye care.

Additionally, Dr. Easterling enjoys seeing patients of all ages, and is pleased to be an InfantSee provider. This program allows her to provide a comprehensive eye assessment on infants between the ages of 6-12 months free of charge. Dr. Easterling is a member of the Junior League of Manatee County, Manatee Chamber of Commerce and the Manatee Optometric Association and enjoys being involved in her community and church. In her free time, she enjoys traveling, hiking, boating, and many other outdoor activities.

Eye Center, Inc. is a family eye care practice with three convenient Manatee County locations, serving the area for 51 years.  Our six Board-certified optometrists practice a proactive and preventative approach to medicine, ensuring the best possible care for your eyes.  Visit our ALL-NEW website online at eyecenterinc.com, or call  (941) 756-2020 to schedule an appointment with Dr. Madison Easterling today.



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